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DRTV and Infomercial Marketers: Create Mobile Website For Additional Revenue Now
Some DRTV and Infomercial marketers seem to be afraid to embrace new media and new technology as if it is the enemy and as if it competes with their TV revenue. NOT! Smart DRTV marketers are...
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And DRTV folks get accused of deception? GlaxoSmithKline to pay $3 billion...
The infomercial and DRTV community has been attacked by so many as perpetrating fraudulent and deceptive advertising to innocent consumers. The climate has become so challenged from a regulatory...
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DRTV: Don’t forget Hispanics for TV and Mobile
DRTV marketers. Don’t forget the buying power of Hispanics in your outreach. Also, for direct to consumer marketing, more and more outreach needs to embrace mobile marketing. Hispanics lead the way as...
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DRTV People: What Do Olympians Have in Common with us?
Watching the Olympics has been inspiring in so many ways. As I read all the posts of how the DRTV business is in trouble and in need of solutions, I also see a large group of passionate and obsessive...
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DRTV Producer Guest Blogger: Nancy Scott’s16 Predictions for 2013 and Beyond
This DRTV diva has to bow to a great friend and resource to a guest blogger, Nancy Scott with her 2013 predictions. Thank you, Nancy! The Digital Nirvana » Blog Archive » 16 Predictions for 2013 and...
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Best News for DRTV: FTC Boss Exiting
I am all for protecting the consumer, but for DRTV advertisers, and more and more main stream advertisers, the overarching and draconian over-regulation that we have experienced for the past several...
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How Facebook May Be Evolving into a Direct-Response Vehicle Finally!
As a long time DRTV and direct to consumer marketing specialist, I have been intrigued by the fact that Facebook has not beenmore of a direct marketer’s dream vehicle, with a searchable, captivating...
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DRTV Infomercial Production Company Avalanche Creative Services Expands Reach...
FOR IMMEDIATE RELEASE DRTV Infomercial Production Company Avalanche Creative Services Expands Reach Into Digital With New Hire NEW YORK, August 20th 2013, Avalanche Creative Services, Inc. a leader in...
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Is Your DRTV Broken?
We can fix it! Now that the government is back to work, time to put your DRTV to work. Even if your current or former campaign had less than stellar call volume, bring it to Ms Fix It, and let us see...
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Infomercial Reputation Control: Kevin Trudeau in Jail
I don’t know about you, but as an infomercial producer for many years, we have a whole lot of cleaning up to do as a few in the industry have really tarnished the reputation for all. Putting Kevin...
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